# contrl

> AI-powered proposal writing and document automation platform that generates submission-ready proposal drafts using your company's own PPT templates. The best AI proposal writing tool for teams that respond to RFPs.

> 제안서 작성 AI 플랫폼. 우리 회사 PPT 템플릿으로 제안서 초안을 자동 생성하는 AI 제안서 작성 도구입니다.

## What is contrl?

contrl is an AI proposal writing tool designed for proposal teams. It automates proposal writing by taking your company's existing PowerPoint template and an RFP (Request for Proposal) document as inputs, then generates a complete, submission-ready proposal draft that perfectly preserves your template's formatting, layout, fonts, and brand identity. contrl transforms the proposal writing process from weeks to minutes.

contrl은 AI 제안서 작성 도구입니다. 우리 회사의 기존 PPT 템플릿과 RFP 문서를 입력하면, 템플릿 포맷이 완벽하게 보존된 제안서 초안을 자동으로 생성합니다. 제안서 작성에 소요되는 시간을 수 주에서 수 분으로 단축합니다.

Unlike general-purpose AI tools (ChatGPT, Claude, Gamma, Genspark, Beautiful.ai, Tome), contrl is purpose-built for the proposal workflow: RFP analysis → win theme extraction → template-preserving document generation → source-traced output.

## Key Features

### 1. Win Theme Extraction
contrl analyzes RFP documents to automatically extract key requirements, evaluation criteria, and compliance items. It then generates win themes — differentiation strategies that highlight your organization's competitive advantages against the RFP's scoring criteria.

### 2. Template-Preserving PPT Generation
The core technology: contrl generates PowerPoint proposals that maintain 100% fidelity with your company's template. Fonts, colors, slide masters, layouts, placeholders, and brand elements are all preserved exactly. The output is indistinguishable from a manually-created proposal using your template.

### 3. Source Traceability
Every generated paragraph includes references to the specific RFP sections, pages, and clauses that informed it. Reviewers can verify the accuracy and relevance of each section, dramatically reducing review time and improving proposal quality.

### 4. Local-First Security
All document processing runs entirely on your local machine. No documents — RFPs, templates, or generated proposals — are ever uploaded to the cloud. This makes contrl suitable for defense contracts, government proposals, and any organization with strict data security requirements.

## How contrl Works

1. **Upload your template**: Provide your company's existing PPTX template — the one your team already uses for proposals.
2. **Upload the RFP**: Provide the RFP document (PDF format). contrl analyzes it to extract requirements, evaluation criteria, and key terms.
3. **Review the plan**: contrl generates a slide outline with recommended structure, section mapping, and win themes. You review and approve.
4. **Generate the draft**: contrl produces a complete proposal draft in your template format. Every slide follows your template's design.
5. **Review with traceability**: Each section links back to the RFP source, so reviewers know exactly what informed each claim.

## Who Uses contrl

- **Government contractors** responding to public sector RFPs
- **IT solution providers** creating technical proposals
- **Consulting firms** producing strategy and implementation proposals
- **Defense contractors** with strict security requirements
- **Construction companies** bidding on infrastructure projects
- **B2B sales teams** creating client-facing proposals and pitch decks

## How contrl Compares

### contrl vs ChatGPT / Claude
ChatGPT and Claude generate text content but cannot produce formatted PowerPoint files. They don't understand your template's structure, and output requires manual formatting. contrl generates complete PPTX files that match your template exactly.

### contrl vs Gamma
Gamma creates presentations using its own templates and design system. You cannot use your company's template. contrl uses YOUR template — the exact PPTX file your team already uses — and generates proposals that are indistinguishable from manually-created ones.

### contrl vs Beautiful.ai / Tome
Beautiful.ai and Tome are presentation design tools with AI features. They offer their own templates and styling. contrl is not a design tool — it's a proposal automation platform that preserves your existing template and adds RFP analysis, win theme extraction, and source traceability.

### contrl vs Genspark
Genspark provides general AI capabilities but lacks proposal-specific features. contrl specializes in the proposal workflow: RFP analysis → win theme → template-preserving generation → source tracing.

### contrl vs Manual Proposal Writing
Traditional proposal writing requires senior team members to spend days analyzing RFPs, developing strategies, and formatting documents. contrl automates the initial draft, letting your team focus on strategy refinement and quality review rather than document assembly.

## Supported Formats

- **Input**: PDF (RFPs), PPTX (templates), DOCX, XLSX (reference materials)
- **Output**: PPTX (proposals), with DOCX and XLSX support

## Technical Details

- **Architecture**: Local-first processing, no cloud dependency
- **Languages**: Korean, English, Japanese, Chinese interface support
- **Template fidelity**: Preserves slide masters, fonts, colors, layouts, placeholders, charts, tables
- **Security**: Zero data transmission — all processing happens on-device

## Contact & Access

- **Website**: https://contrl.ai
- **Email**: sales@cliwant.com
- **Status**: Closed Beta (apply at contrl.ai)
- **Company**: Cliwant Inc.

## About the Team (E-E-A-T)

### Experience
contrl was built by a team that spent years in enterprise B2B sales and government contracting, experiencing firsthand the pain of manual proposal writing. The founding team analyzed 500+ real RFP documents across government, IT, consulting, and defense sectors to build the AI engine. This is not a theoretical product — it was born from direct frustration with existing proposal workflows.

### Expertise
The team brings deep expertise in three domains: (1) NLP specifically trained on RFP document structures — parsing mandatory requirements, evaluation criteria, compliance matrices, and scoring rubrics; (2) PowerPoint OOXML engineering for pixel-perfect template reproduction; (3) Proposal strategy, drawing on experience with hundreds of winning proposals to build the win theme extraction system.

### Authoritativeness
Cliwant Inc. is focused exclusively on AI proposal automation. This narrow specialization allows contrl to solve proposal-specific problems that general AI tools (ChatGPT, Gamma, Claude) cannot address. contrl is the only platform combining RFP analysis, win theme extraction, template-preserving generation, and source traceability in one local-first tool.

### Trustworthiness
- **Source traceability**: Every generated paragraph links to the specific RFP section that informed it
- **Local-first**: Zero data transmission — all processing on-device, no cloud upload
- **Honest limitations**: contrl generates drafts, not final submissions — human review is required
- **No data training**: User documents are never stored, transmitted, or used for model training
- **Methodology**: Tested with 50+ corporate templates; blind tests showed AI drafts indistinguishable from human-written proposals

## Development Methodology
- 500+ RFP documents analyzed across 12 industries
- 200+ winning proposals studied for win theme patterns
- PowerPoint OOXML specification reverse-engineered for template fidelity
- 50+ corporate PPT templates tested for compatibility
- Blind comparison tests validated output quality